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Revydo vs the alternatives: what you gain (and lose)

Practitioners comparing options ask the same question: what does Revydo do that the others don't, and what do I lose by not adopting it?

The table below contrasts Revydo with the four real alternatives: the Google listing alone, the spreadsheet, the agency, and the generic AI tool. Every line is a concrete capability, not a slogan.

Status quo

Google Business Profile alone

You run your Google Business Profile yourself, with no third-party tool. This is the default configuration, and it is free.

Cost
€0
Daily effort
You open the Google Business Profile app when you remember, you read the reviews, you reply if you have the time.
Risk
No review is forgotten, but none is treated in time. Sensitive reviews go out as careless automatic publications. Most practitioners give up after 2 to 3 months.

The common workaround

Manual spreadsheet

You log every review in a shared spreadsheet, you try to track who replied, you paste the drafts. This is what most practices do before they adopt a dedicated tool.

Cost
€0 + 30 min/day
Daily effort
Manual entry, copy-paste, follow-ups, non-francophone reviews forgotten, no decision log, no automatic escalation.
Risk
The spreadsheet survives a season, then everyone forgets to fill it. No guarantee of a fast reply, no safety lock on sensitive reviews.

Outsource to a human

Marketing agency

You pay an agency to watch the listing, draft replies, and send you a monthly report. This is the 'overbooked practitioner who outsources everything' option.

Cost
€300 to €800/month
Daily effort
None: the agency handles it. You receive a monthly report and you sign off on the long replies at the end of the month.
Risk
3 to 7 day reply time. The agency cannot tell a sensitive review from a standard one. No automatic lock. The cost is 3 to 8× Revydo's for uneven quality.

The wrong safety floor

Generic AI tool

You wire ChatGPT, Zapier, or a homegrown script to your Google listing to auto-generate replies. This is the 'practice geek' option.

Cost
€20 to €100/month + your time
Daily effort
Initial setup, then ongoing maintenance. You have to write the sensitive-review filter policy yourself, with no guarantee.
Risk
No safety lock by default. Replies too long, mention of care that confirms a patient-physician relationship, and the code of ethics that goes up in smoke. The practitioner stays legally liable.

Line-by-line comparison

CapabilityRevydoGoogle Business Profile aloneManual spreadsheetMarketing agencyGeneric AI tool
Polling interval on the Google listingEvery 60 seconds (configurable)Reactive: you check manuallyReactive: you log manuallyDaily to weekly, batchedVariable, depends on your script
Sensitive-review safety lock11 sensitive dimensions, automatic lockNoneNoneManual, on a best-effort basisYou write it yourself, if at all
Reply draftingIn your tone, in the patient's language, < 15 minYou write itYou write itGeneric, in a fixed tone, 3 to 7 day delayGeneric, in a fixed tone, on a schedule
Patient invitation flowNeutral, no condition filter, no incentiveNot availableManual, no compliance guardrailOften a paid-review scheme, in most jurisdictions non-compliantYou build it yourself, with no compliance guardrail
Audit log of every decisionAppend-only, exportable, retention per RGPDNoneMutable, no signature, no retention policyAgency's own, no exportDepends on your tooling
HostingEuropean Union, RGPD-nativeGoogle (US transfer via SCCs)Wherever the table livesOften outside the EUOften outside the EU
Cost€99/month, all four agents€0 + your time€0 + your time€300 to €800/month€20 to €100/month + your time

Verdict

The right choice depends on the practice size and the available time. But as soon as the listing receives more than 5 reviews a month, and sensitive reviews have to be filtered, Revydo is the fastest to set up and the cheapest to run.

Why now

Framework current as of September 2026.

Three bodies of law govern how you reply to an online review.

Revydo does not reinvent the framework. It absorbs it into every agent, so compliance does not depend on a forgetful assistant.

Legal framework

Consumer right to publish an online review

An online review is protected speech, not a marketing artefact. Hosting platforms and the reviewed professional both have obligations to the publisher, including the right of reply and the limits on removal.

EU Directive 2000/31/EC and national transpositions

Personal data

GDPR in force since May 2018

Every review contains personal data. The act of drafting a reply, storing it, or displaying it alongside the review is processing under GDPR. A careless reply is a separate data event, not a footnote.

Regulation (EU) 2016/679

Professional ethics

Codes of professional conduct

Where the practice is regulated (medicine, law, dentistry, physiotherapy, etc.), the professional code of ethics stays enforceable inside the reply. A draft that confirms a client relationship or reveals a covered fact is a disciplinary risk, not a marketing choice.

National codes of professional conduct

Want to see the agents in action? The full breakdown is on the how-it-works page.

See the agents →

Frequently asked questions

Is Revydo more expensive than an agency?

No. Revydo is €99/month, all-in. An agency bills between €300 and €800/month for uneven quality and a 3 to 7 day reply time. For a practice that receives more than 5 reviews a month, the return on investment is immediate.

Why not just use ChatGPT directly?

You can, but you alone carry the safety lock responsibility. Revydo embeds a Safety Agent that filters 11 sensitive dimensions — medical confidentiality, peer comparison, complaints, vital urgency. Without that lock, the risk of careless automatic publishing is real, and your liability is engaged.

Is a shared spreadsheet enough for a small practice?

For 1 to 2 reviews a month, yes. Beyond that, the spreadsheet becomes a friction point: manual entry, non-francophone reviews forgotten, no decision log, no automatic escalation. Revydo replaces the friction with a pipeline that runs in the background.

Does Revydo replace the practitioner's judgment?

Never. The Voice Agent drafts, the Safety Agent may lock automatic publishing, but the final decision stays human. No review is ever published without your explicit consent. That is precisely the guarantee none of the alternatives can offer.

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